Ecommerce in the home products space can be very competitive. Every metric you can increase can add top the bottomline. Using conversion testing and data driven design and workflow changes, DiscountFilters.com was re-designed to perform.
Using various testing tools, methods, and a little statistics, Discountfilters.com was iteratively re-designed to increase sales and customer satisfaction. Analytics, user feedback, and test results informed design decisions to create a visually pleasing design that also properly helped the user make the correct decision throughout every step of their purchase.Next >